The importance of Excellent Contentwithin eCommerce cannot be overstated.
Why Content Matters for eCommerce
What is it about content for eCommerce that makes it a complete game changer? There are many ways that including content on your eCommerce platform can benefit you and your business.
You build trust and authority
Including personalized written content on your eCommerce platform shows your customers that you have authority on the subject.
Whether it be articles, blog posts, or user guides for your products, including customized content is a great way to build trust between you and your customers.
You enhance the user experience
Blog posts, compelling articles, easy-to-understand product guides, and descriptions – these are all factors that are going to greatly enhance the experience of users visiting your website!
Including this type of content on your eCommerce website can elevate your customers’ impression of your business.
You drive organic traffic
Content that provides crucial product information, useful tips, compelling opinion pieces, and key SEO entities is going to do wonders when it comes to organic website traffic.
Great eCommerce content can mean the difference between 10 and 10,000 website views per day.
You boost your conversion rates
Another key way that eCommerce content can benefit your business? Increased conversion rates!
When content draws in users and provides them with useful tips and insightful information, there is a much higher chance of them subscribing to your website or purchasing products.
You encourage repeat business
The inclusion of eCommerce content on your website is likely to provide those who visit it with an improved user experience.
For this reason, you are far more likely to experience repeat business as you have now established yourself as a trustworthy business who users can connect with.
Content vs No Content For eCommerce Websites
| Good Content | No Content | |
| Product Info | Clear, detailed, and informative product descriptions that highlight features, benefits, and specifications | Sparse, misleading, or vague descriptions |
| Blog/Articles | Compelling, thought-provoking content that draws customers in | Lack of compelling content and interesting articles that may help to drive sales |
| User Guides | Detailed, easy to follow instructions and key information | Vague, hard to follow, potentially incorrect instructions and absence of vital information |
| SEO Optimization | Keywords naturally sprinkled throughout content to increase website traffic | No keywords to boost your website, leading to low traffic and sales |
| Personalization | Customized, relatable content that is relevant to your business | Generic, impersonal content that customers struggle to connect with |
What Clockwork Copy Can Do For Your Ecommerce Website / Our Services
blog posts
Informational articles
Business/Finance Content
Instructional/How-to
Opinion pieces & creative writing
News hot topics
Case Studies
Website content
The Clockwork Difference
What makes our content stand out? We provide consistent, high-quality work that is created by passionate writers to suit your specific needs!
At Clockwork Copy, we only produce content that we are genuinely proud of so you know you’ll always get the best of the best.
Content for humans, by humans
In a world becoming increasingly dominated by AI, it can be difficult to find anything online that is actually written by a human.
Don’t worry – we’re right here. The content produced at Clockwork Copy is written for humans, by humans. We are plain offended by AI and take pride in producing readable, human-written content.
In-house, Native-English writers
All of the writers at Clockwork Copy are native-English writers, so you can rest assured that the writing we produce sounds natural and is error-free! Our team of writers are experts in the field and produce clear, compelling content – every single time.
Clockwork Consistency
You don’t have to worry about whether your next batch of content is going to be just as good as the first.
At Clockwork Copy, we pride ourselves on maintaining consistent, high-quality content. You’ll never have to seek out another means of content production again – we’ve always got you covered.
Success Stories and Case Studies
At Clockwork Copy, we can elevate your brand to new heights. Don’t just take our word for it; see the results for yourself!
Our work with a photography brand was able to take their website traffic from 2,299 monthly views to 13,174!
Not only did we produce high-quality content with key SEO words in order to increase website traffic, but we also made sure to include call-to-actions in vital areas within the text.
This was able to boost sales and greatly increase the brand’s revenue.
E-commerce Content Examples
What types of content can you produce in order to boost your eCommerce traffic and sales? Here are some examples that we see as peak eCommerce content.
1. How-to articles
Picture this: you need some help with your writing. You search the internet for ways to properly edit your writing. You’re led to a Grammarly article on the topic.
You explore the website and realize that the features Grammarly provides could be a great help to you in your writing journey. Just like that, Grammarly has gained a new user.
This is a great example of the way how-to content can take eCommerce brands to the next level.
2. Opinion pieces
Which hotel is the best in the area you plan to travel to? What food pairs best with the wine you just purchased? You need a new mattress – which brand should you buy from?
Chances are, the first thing you’ll do when faced with a question such as this is search the internet. This is where expert opinions are incredibly valuable.
Including some form of opinion-based article on your website is an excellent way to increase traffic and sales.
3. Product comparisons/reviews
Before purchasing a product, most people will look to online reviews or comparisons before spending the money. This is a key space where you can draw in customers and pique their interest with an article.
Whether it is an insider review of a certain product or a breakdown of the pros and cons of two competing products, this is always excellent eCommerce content and can significantly drive up conversion rates.
How It Works
So, how exactly does the process of getting your Clockwork Copy content work? This journey can be broken down into five easy steps.
1. Place your order
You can choose from our range of packages. Once you have done so, the order will be confirmed and a project spreadsheet will be shared with you.
2. Input your content
Once you have access to the shared project spreadsheet, you can upload the content you want written and your specific requirements for the output.
3. Order confirmation
Once we’ve checked over the content you have requested and any other requirements you may have, we will ensure that we understand exactly what you are looking for.
If we are unsure about any aspects of the requested content, we will clarify this with you before we start writing!
4. The writing begins
Your content will now be assigned to an expert writer within our team who best fits the specific niche that you need content for. The writer will then get to work right away, creating personalized content for you.
5. Order delivery
As soon as your assigned writer has finished your content, we will upload it to the shared project spreadsheet for you to check out. From here, you may request revisions be made to the content if necessary.
Pricing and Packages
$80 Per 1,000 Words
Native-english Writers
Zero Plagiarism Policy
Publish Ready!
Best-practice Search Engine Optimization
Up-to-date Research
words
(Minimum orders start from 10,000 words. Please take a look at the type of order guidelines and instructions that we work with before placing an order.)
It’s Really That Simple. Ready To Give Us A Try With Our Tester Package?