{"id":2164,"date":"2023-09-18T11:54:14","date_gmt":"2023-09-18T11:54:14","guid":{"rendered":"https:\/\/clockworkcopy.com\/?p=2164"},"modified":"2023-09-21T20:21:32","modified_gmt":"2023-09-21T20:21:32","slug":"how-search-behavior-is-changing-and-how-to-create-a-strategy-thats-ready","status":"publish","type":"post","link":"https:\/\/clockworkcopy.com\/how-search-behavior-is-changing-and-how-to-create-a-strategy-thats-ready\/","title":{"rendered":"How Search Behavior is Changing (and How to Create a Strategy That’s Ready)"},"content":{"rendered":"\n
Searching for answers, information and products has changed from the static desktop Google search of the past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are \u2013 asking questions through voice search on anything from directions to the best sushi spot in town \u2013 and they\u2019re getting answers on the spot.\u00a0<\/p>\n\n\n\n
The key here is that people don\u2019t use only one type of search pattern, so you must be prepared for all forms. Sometimes, typing in Google is used when on the subway, and voice search through Siri, Google, or Amazon Echo is used from the comfort of home. Either way, companies need a search strategy covering all the bases. <\/p>\n\n\n\n
It\u2019s also worth noting when people search for things such as the weather in their area, they expect their devices to know where they are, and they also expect their smartphones to understand the information they have saved in their phones. \u201cCall mom\u201d is a frequent voice command, just as a search for a reputable car service is equally as likely to happen.\u00a0<\/p>\n\n\n\n
In order to build a strategy around the ever-evolving search world, companies must focus on mobile, understand their target audience, build a conscientious brand, and be a participant in the evolution; not a bystander. <\/p>\n\n\n\n
The way we search, either typing on your mobile device or asking a question to Alexa, will continue to become more popular, and with that we will begin to receive a higher quality of results as popularity increases. In short, the fact is that this is not just a trend. This will continue, and so, marketers need to strategize with mobile and voice in mind. <\/p>\n\n\n\n
In order to create a strategy involving mobile and<\/em> voice, you must take a look at your keywords. To get a better return in SERPs (search engine result page) for voice search, focus on long-tail keywords \u2013 keywords in a sentence structure such as \u201cwhere can I find red boots near me\u201d versus \u201cred boots.\u201d This again suggests location services are active on the user\u2019s phone, but your strategy should involve location data as well. Marketers should target the specific areas their brand can be found with location data and keywords to optimize results.<\/p>\n\n\n\n