Video content is a powerful medium for connecting with your target audience on an emotional level. It can communicate your brand story, evoke the audience’s emotion, and increase overall brand awareness.
Video content isn’t foreign in the marketing world, but, with the growth of technology, brand commercials are now shifting to online platforms. Social media channels are the biggest medium today when it comes to reaching a bigger audience – it is important to carefully choose the right social media platform for your business because every platform has different characteristics that may influence video performance. Learn when to use the different options below:
YouTube is the most popular video platform and the second largest search engine after Google. If you run a business, it is the right platform to introduce your products or services through social media videos.
With brands having 70% of sales potential when promoting products on YouTube, you can post any type of content, including a product demo video, how-to video, or customer video, to get more viewers and customers. Make sure to use hashtags to reach more audiences and expand market share.
Facebook is a social media with an ever-increasing number of users. According to a study, it’s now the biggest social media platform with 2 billion monthly active users.
It is also a great medium to share things about life, news links, photos, and videos. Many brands have used Facebook to interact with customers thanks to the sheer number of its users.
The popularity of Facebook as a worldwide social media makes it possible for brands to run business campaign videos. With many people using Facebook, brands can increase engagement rate, website traffic, and generate more leads.
Who doesn’t know TikTok? This video-based social media is very popular among young people around the world, especially those aged 16-24 years. This is the right platform for every business whose target audience is Generation Z.
Notably, TikTok users reach 700 million, bigger than Twitter and Pinterest today. That’s why many marketers use TikTok as their marketing strategy platform through video content to attract more customers and increase brand awareness.
Instagram is another popular social media platform whose main content is photos and videos. However, the platform has expanded into more than just content-sharing sites. Instagram releases a shopping feature where users can shop right on-site without leaving the platform.
This shopping feature is great, especially if you run a small business. This costs you nothing but efforts to attract more customers and increase sales for your business.
Make sure to build a strong virtual presence on this platform because you compete with hundreds of companies that may have a better virtual presence.
Twitter is a microblogging type of social media platform. It’s like a blog but limited to 140 characters for each posting. Although the main posts on Twitter are in the form of text, it is possible to share photos and videos.
Twitter also allows you to interact directly with other users and link each post with other social media platforms related to your business.
When posting video content on Twitter, make sure to add engaging captions that spark people’s curiosity. Use informal language if you’re aiming for younger audiences. However, you should always use formal ones if you’re delivering an official brand’s message to the public.
Snapchat is the first platform to capitalize on short videos and now has become one of the most popular social media platforms on the internet. It has more than 360 million active users around the world.
This platform is a good choice for every marketer who wants to attract the attention of Generation Z through short video campaigns like explainer videos, tutorial videos, live videos, and many more.
LinkedIn is a social media platform that is great for professionals and B2B companies to publish content in the form of blogs, articles, and videos.
Make sure to keep your social media videos authentic and of good quality since the audiences are most likely professionals and businesses. Professional-looking videos attract the audience’s attention to make purchases to your brand or invest in your business.
Once you capture LinkedIn’s audiences, you can expand your networking and increase brand awareness among other businesses.
Pinterest is a visual content-sharing platform that allows you to share images, videos, infographics, etc. The platform helps users share content, find ideas, and pin any content of their liking.
Pinterest has created useful features for businesses, such as product Pins, shopping features, and engaging ads. If you can create engaging content, you can quickly increase your reach and organic traffic through Pinterest.
Tumblr is a social media platform where you can share everything from photos, posts, videos, and music. Users can create pages, repost other people’s blogs or work on personal pages, and combine all that content into one page.
You can create a Tumblr page and post original visual content there. Use the reblogging features that represent your brand’s personality.
Since most younger audiences use Tumblr for personal blogging sites, you can tap into this market by sharing helpful content that fits their interest. Make sure to create an entertaining and engaging video content before you post it on tumblr.
Videos are an excellent marketing tool if you post them on the right social media platforms. Once you know where to post your social media videos, you can attract more audience’s attention, which subsequently helps you generate more conversions.
You can make any video around your business to show your skills and potential. For example, use testimonial videos if you want to provide social proof for your audience.
Each social media platform has its advantages and disadvantages when it comes to hosting video content. However, when you understand the audience and the platform to publish social media videos, you can achieve your goals rather quickly.
Find out more about social media platforms from the infographic below.
Originally from the public sector, in 2022 I founded Clockwork Copy to bring a breath of fresh air to the content writing industry. We pride ourselves on being a firm that practices consistency, professionalism, and honesty, with the eventual (lofty) goal of being one of the best in the world.