Clockwork Copy

September 2023

marketing tips for older entrepreneurs

7 Effective Marketing Strategies for Older Entrepreneurs

As an older adult, you have lots of life experience that can work to your advantage in the business world. You understand the importance of making wise decisions and minimizing risks with each step. And if you’re already an entrepreneur, you’ve probably learned how crucial marketing is to the overall success of your business. Marketing …

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best networks to post your social media videos

Know Your Best Platform: Where to Post Social Media Videos [Infographic]

Video content is a powerful medium for connecting with your target audience on an emotional level. It can communicate your brand story, evoke the audience’s emotion, and increase overall brand awareness. Video content isn’t foreign in the marketing world, but, with the growth of technology, brand commercials are now shifting to online platforms. Social media …

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top reviewers reviews

How to Get “Top Reviewers” to Review Your Product on Amazon and Why It Matters

Customer reviews are the modern-day version of “word-of-mouth”, and they’re imperative for the success of a product and a business. Studies show that:  If you ask someone where they look for reviews for products, Amazon is going to be one of the first places they suggest. In fact, many visit Amazon just to read the …

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how search behavior is changing

How Search Behavior is Changing (and How to Create a Strategy That’s Ready)

Searching for answers, information and products has changed from the static desktop Google search of the past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the …

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