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How to Grow Your Instagram Followers Organically in 2023

Over the years, Instagram has exploded into one of the most powerful social platforms in the world. Today, more than two billion people use Instagram each month, and the platform is used to share content with other users in our network. This has led to a tremendous amount of opportunity for small businesses and entrepreneurs to build a social presence, build an audience, and gain new customers. However, if you’re thinking of how to get real Instagram followers, you might be wondering: where do I start?

The following tips will help you increase your Instagram followers organically in 2023.

First things first …

Why focus on organic Instagram growth?

When you’re trying to grow your Instagram followers organically, there are a lot of paths you can go down. You can try paid advertising and sponsored posts, but that might not be the best strategy for your business. You can also try buying followers, but that’s risky and could damage your brand if it gets out.

This is the reason why organic growth is the best way to increase your Instagram followers organically in 2023.

For example, organic growth helps you reach more people because your posts show up in more places—including Instagram Explore and hashtags—which means more people will see what you have to offer.

In addition, organic growth helps you build relationships with your followers by giving them a sense of familiarity with your brand. This means they’ll be more likely to engage with your content, which increases the chances that they’ll follow you back and stay engaged with your account long-term.

Finally, organic growth allows brands to build trust by showing off their expertise or knowledge through thoughtful content that’s relevant to their target audience. This not only makes them more relatable but also shows potential customers that they’re experts in their field—which can lead to higher conversions as well

Below we will explore some of the best organic growth strategies you should adopt if you want to grow your Instagram followers organically in 2023: On the contrary, you can always boost your visibility with ads.

Know your audience

This seems obvious, but it’s actually not quite as simple as it sounds. You can’t just post whatever comes to mind or whatever you think looks cool. You need to know what resonates with your followers and what doesn’t, so that you can tailor your posts accordingly. You need to know who you’re marketing to before you can start figuring out how best to reach them. Make sure you take some time to really think about who your ideal customer is—what they look like, where they live, what they do for a living—and then tailor your content accordingly.

Create attractive and high-quality content:

Finally, be sure that everything is good quality content! If your posts are not high quality, then people will not be interested in following your account or engaging with it. This means that you should focus on providing useful content that people want to see and interact with. This means no blurry photos or videos; no watermarks; no generic captions like “Check out my new post!”—instead focus on original content that’s interesting for your followers to look at. You can do this by posting images of your products or services, sharing articles related to your industry, or creating videos about what makes your business unique.

Stick to a posting schedule

One of the best ways to grow your Instagram follower base is by posting regular content on the platform. It’s important that you post at least once per day so that people know when they should check back for new posts from you!

Keep in mind though that different types of posts work better for different audiences so try not to spam them all over the place at once! Instead, aim for at least one post per day if possible. This will help keep people engaged and coming back to see what you have to say next!

Next up, make sure you’re posting frequently enough so that people don’t forget about your account, but not too frequently so that they get annoyed by it. It’s important not to overdo it!

Customize your feed

Customizing your feed to increase your organic reach Customizing your feed is the most effective way to increase your organic reach on Instagram. The platform uses a similar algorithm to determine what content shows up in your feed, so the more you tailor your feed to your specific target audience, the higher your engagement will be.

Be consistent with hashtags and captions

Hashtags help users find your content when they’re searching for similar things. They also help users find your content when they’re searching for something related to a specific event or trend—like the Winter Olympics—or even just general trends that are happening right now—like #mondayfeeling or #TGIF!

Remember that hashtags aren’t just about being seen by people who might not know who you are yet; they’re also about being seen by people who already do know who you are! When someone searches for something related to what you’re posting about, the hashtag will bring them back to your post so that they can see what else you’ve posted about this topic (and hopefully click through and engage with some of those other posts).

Work with micro-influencers

A micro-influencer is an individual who has influence over their audience but not necessarily because of their massive reach. They might have a smaller following but tend to be more engaged with their followers and have a more targeted audience that is more likely to engage with them. This means they can deliver better results than any other type of influencer or traditional advertising methods.

Socialize and engage

It’s a simple idea: the more engagement you have (likes and comments), the more people will see your content and want to follow your account. People are more likely to follow an account that they see others engaging with, so if you want to increase your Instagram followers organically, you need to make sure that your posts are engaging and getting likes and comments.


There is hope if you want to get more likes on Instagram, and even more followers than before. If you have been looking for an answer to your problem, look no further. Hopefully, this article has provided you with the necessary tools that you can use to start growing your Instagram following.